This goal is focused on converting your blog readers into subscribers of your newsletter.
This is done by showing a popover once the reader reaches the bottom of the article. This popover has proven to effectively convert visitors into newsletter subscribers based on the quality of the article.
The popover contains a form to allow the visitor to easily subscribe, the popover transitions into the page in a subtle but noticable way as to not distrupt the experience.
In the user flow diagram shown above, the visitor will be shown the newsletter subscribe form once they have scrolled over 80% of the page.
They will also be shown an embedded inline subscribe form in the blog article page. This will require some minor installation such as adding in an embed zone.