Shopify is one of the best ecommerce platforms on the internet. With the help of Shopify and a few Shopify apps listed below, we will hopefully help you achieve your full potential and help increase customers for your Shopify store.
We have broken the article into a series of categories to help you find the ideal app based on what part of your business you are focusing on. Hopefully this article proves to be helpful, please let us know on Twitter or LinkedIn.
Pinterest is a great discovery tool for content, their network spans over 445 million active users, who are potential customers for your store.
With their app they allow you to easily upload your product catalog to their platform to help drive traffic and conversion to your store. This is a powerful and simple way to boost sales and increase sales.
On top of the benefits of auto-promoting your content, the Pinterest app is also one of the best free Shopify apps you should be using.
Pinterest has been around for a long time and has a massive and loyal user base, its a great marketing channel to focus on and works great with more creative type of businesses who sell supplies to creators.
When looking into a potential marketing network to increase your presence on, it can be valuable to first research the type of person who uses the network.
You can find it here at the Shopify app store https://apps.shopify.com/pinterest
With the Recart Shopify app you can provide SMS marketing to your customers, let them know they have an abandoned cart or about an upcoming sale.
With this marketing automation solution, you can drive more customer engagement and increase sales. SMS marketing is a very powerful marketing tool, it is proven to be more effective than email marketing, although it also is more annoying for your customers if used in the wrong way, so becareful.
You can find more about Recart here on the Shopify app store https://apps.shopify.com/Recart
Your Shopify store exists on Google and other search engines, so optimizing your search results is essential to help drive traffic and increase sales.
With this SEO manager, the app will guide you on how best to optimize your product pages and how to word your product descriptions.
This is an essential Shopify app to have and is probably one of the best Shopify apps to increase sales.
You can find it here on the Shopify app store https://apps.shopify.com/seo-meta-manager
Email marketing campaigns is an important strategy Shopify stores should incorporate, it helps drive new customers to purchase more and provide great customer feedback to boost social proof on your product pages.
With Firepush you can provide push notifications, email marketing and more to drive better social proof and more sales. This is also considered one of the best sales channels to drive better customer retention and it can be one of the best apps to increase sales.
The app is free to install and helps you get up and running in a matter of minutes. Learn more here https://apps.shopify.com/firepush
Email marketing is an essential strategy for your Shopify business, keep your customers focused on engaging more with your brand and alert them with upcoming sales or notify them if they forgot to check out their cart.
With the Klaviyo Shopify app you can boost your email marketing and sms marketing. Its on the best Shopify apps to increase sales channels.
You can find more about it here https://apps.shopify.com/klaviyo-email-marketing
Your online presence exists across many channels, with Tag embed you can easily include social media feeds and reviews right in your store.
Reduce the need to rely on Google ads and allow your customer base to remind other customers about how great your products are right from your online Shopify store. It is one of the best Shopify apps to increase user generated content awareness and really boost your online social proof.
Tag embed offers a free plan and paid plans to provide more feeds and connected sources.
Find our more here https://apps.shopify.com/tagembed-widget
As mentioned before, email marketing is essential to your business. You need to ourreach customers to encourage them to reengage with your brand. Theres a lot of noise and competition out there and ensuring you provide great emails extends your brand right into their inbox.
Theres tons of Shopify apps to increase sales and traction, Omnisend is a good solution to help your business.
Find out more https://apps.shopify.com/omnisend
Another great email marketing solution, GetResponse is one of the best Shopify apps to increase sales and encourage more customers to leave their customer review.
Easily craft emails and promote your products at the right time to the right people. And turn abandoned checkouts into sales with quick transactional emails.
GetResponse has a great email editor to allow you to easily craft your ideal email to match your stores brand. Easily plan when and who should receive these emails and start driving more sales for your business.
It is always good to experiment when making any communication to your customer, your first version may not be perfect, unless you are lucky, so try and keep trying until you build your most effective version. Also make sure you are tracking your changes and how your customers interact with your emails. There are a number of ways to do this, and GetResponse has a number of solutions to help you.
Find out more here https://apps.shopify.com/getresponse-official
The Google merchant center is a great place to boost your products across the Google network, easily hook your product into paid ads to showcase them at the top of Google search pages. The Google merchant center is free to use and can be easily installed like most Shopify apps. Their ad-network does offer paid plans to help you promote your store.
Google is massive and super important in todays online world, you need to work with them in order to help you compete in todays world. Every little helps reach more potential buyers who don't yet know about your company.
On top of distributing your products to Googles network, make sure your product descriptions make clear sense and answer questions your customers may have, such as if you are selling a technical product, your customer may want to know the specifications of that product. This also helps Google better index your products into their search platform and find the right customer for your product.
Also important to note is check out the other platforms Google owns, such as YouTube, this is a great sales channel to provide how to guides on using your product and for influencers to shout about how great your product is. This can also be a great way to gather feedback and continue improving the quality of your product.
You can find out more here https://apps.shopify.com/google
Advertising is a very powerful way to boost traction to your business, with Sixads you can manage your entire advertising campaign right from your Shopify dashboard.
This is one of the best Shopify apps for small businesses outreaching over multiple advertising networks.
Also it is important to understand your customers acquisition cost when running advertisements, you should be able to calculate this based on previous sales and the cost it took to get that sale.
The more adverts you run the easier this number becomes to calculate, just make sure you are correctly tracking that number and you know which advertisement brought that sale.
Once you understand the CAC (customer acquisition cost), you can then calculate how many sales you want based on the amount of money you put into your ads.
Sixads provides a great and detailed dashboard into how each campaign is doing, and provides you with greater insight and understand on where to invest more.
Check it out at https://apps.shopify.com/sixads-net
Engati is an all in one engagement app to help you convert, retain and retarget customers across multiple channels. Such as Social media, email and in web.
These apps to increase sales and engagement are essential for every Shopify store no matter your size.
Find out more here https://apps.shopify.com/engati
Sendlane is a unified SMS and email marketing automation for your store. It is one of the best Shopify apps for provide a great holistic view of your entire customer journey.
Find out more here https://apps.shopify.com/sendlane-app
Conversational marketing is becoming more and more effective since a lot of people use messaging apps to keep in touch, with this app you can provide a great conversational experience to your customers over SMS.
With TxtCart you can recover more carts and drive more revenue for your business. Each customer review is highly rated on their page including some merchants saying its the best SMS app on the Shopify app store.
Find out for yourself using their free trial and learn more at https://apps.shopify.com/txtcart-plus
This app is an all in one solution to help you manage your products across Google ads. Easily automate bid management, product data management and most importantly, reporting. With Clever you can easily get setup and track your progress in real time.
Find out more on the Shopify app store at https://apps.shopify.com/cleverppc
Product reviews are essential to encourage potential customers to commit to a sale, if a visitor sees a lot of positive reviews from previous buys on your Shopify store they will feel a great level of confidence. This is known as social proof, and product reviews are a more standard form of this technique.
With this Shopify app, you can easily install it into your Shopify store and reviews will be displayed on your product pages. This will allow future buyers to easily share customer reviews and in turn help you start increasing sales.
So let the world know about your products that customers love and boost your ecommerce business to generate more sales.
You can find the Shopify app on the Shopify app store here https://apps.shopify.com/judgeme
Reviews for your product pages is essential to build trust and help future buyers understand if the product is what they are looking for. This is one of the great Shopify apps to increase trust and sales.
Discover more about Yotpo https://apps.shopify.com/yotpo-social-reviews and other Yotpo Shopify apps https://apps.shopify.com/partners/yotpo
Loox is one of the best Shopify apps to increase sales and manage each customer review. Its an all in one product review application intended only for Shopify stores.
With Loox you can easily collect videos and photos from your customers a few days after they received your product and showcase the best reviews on the store pages.
This Shopify app is a great real world example of a high quality all-in-one review solution that you can run on autopilot without much extra effort.
We high recommend you check out Loox at https://apps.shopify.com/loox
A great way to encourage your existing customers to share your products with their friends and family. This is a great way to encourage word of mouth marketing and drive more sales for your ecommerce store.
With Smile, you can provide referrals and VIP rewards to boost customer retention and customer loyalty. Smile is a great loyalty program for your store. They award points to your customers when they purchase products and in turns allow customers to access exclusive rewards.
The Shopify app for Smile provides a free starting plan and expands to paid features.
You can find the Shopify app on the Shopify app store here https://apps.shopify.com/smile-io
A great marketing technique is the ability to include referral programs in your your online store. With ReferralCandy you can easily setup a referral program and increase sales using word of month. Based on your customer loyalty, this app can encourage customers to spread the word about your products and hopefully in turn boost customer purchases. This is definitely a solution to help boost your marketing efforts.
You can find out more about this Shopify app on the Shopify app store using this link https://apps.shopify.com/ReferralCandy
Another great Shopify app to provide a loyalty program to encourage happy customers to shout about how great your store is. With Gameball you can easily setup store credit, giveaways, VIP status for your customers and provide loyalty points so store owners have a great idea of who their most loyal customers are.
This is a great solution for Shopify stores looking for an all in one solution to provide all the tools needed to provide a complete solution.
You can find out more about Gameball on the Shopify app store here https://apps.shopify.com/gameball
As mentioned above, Loyalty programs are a great way to impact sales and increase customer loyalty across your ecommerce business.
With Growave they provide the essential tools to help you increase customer dedication and sales. They offer many solutions including customer review aggregation which can be agreat way to boost social proof.
Growave is one of the best Shopify apps for building loyalty and easily leveraging rewards, reviews and user generated content.
Learn more about Growave https://apps.shopify.com/growave
This is one of the best free Shopify apps you can install today to help improve your customer experience and hopefully increase sales.
With this Free Shopify app you can easily add branded badges to your product pages and help drive more conversion from customers. It's interesting how adding some based is one of the best marketing campaigns you can apply for no cost.
Trust badges bear is one of the best free apps to help increase sales and increase your average order value by encouraging more engagement on your product pages.
You can find out more here https://apps.shopify.com/ultimate-trust-badges
Optimizing the user experience is an essential strategy to maximise the effectiveness of your visitors experience. With this Shopify app, you will be able to easily engage with your potential customers on your online store at the right time.
This is a simple but effective way to improve the customer experience and encourage new customers to checkout and not leave that shopping cart abandoned.
You can find this Shopify app on the Shopify app store here https://apps.shopify.com/OptiMonk
Cross selling is a very powerful technique to help increase your ecommerce store average order value. At the checkout page you can showcase some complimentary products and encourage your customers to include them in their cart. A great technique with this approach is to indicate a free shipping offer if their order value is higher than a certain value.
This is a great free shopify app on the Shopify app store.
Learn more here https://apps.shopify.com/orcinus-product-recommendation
Being able to provide a post purchase experience to your customers is a great way to boost happy customers and in turn help increase sales, and receive a more positive customer review.
AfterShip does exactly as the name suggests, they provide an all-in-one post purchase solution to help brands build trust, drive loyalty and accelerate revenue.
Allow your customers to see branded tracking pages and receive shipment notifications to know when their package will arrive to their doorstep. Solutions like these are great to help small businesses compete against bigger stores who have dedicate professionals to set this up, providing push notifications and effective customer communication can take a lot of effort, but with this Shopify app, simply install and setup, and your ready to boost your ecommerce brands.
You can find this app on the Shopify app store at https://apps.shopify.com/AfterShip
Mentioned before, but badges are an amazing simple yet super effective way to boost your product page success, they enstill trust that you are a verified store.
Trust Hero is another one of the great Shopify apps to increase trust and one of the apps to increase sales for your business.
You can find out more here https://apps.shopify.com/trust-hero
Understanding your store is crucial to helping build a successful online business. This is done using powerful analytics that can analyze sales, online store revenue and help store owners know where to focus in order to improve the customer journey to help with increasing sales.
Conversific is a marketing and profit analytics tool that compares your Shopify store with industry benchmarks and return on investment actionable insights.
This is a great free shopify app that can be extended to a paid plan as your Shopify store expands.
You can find this Shopify app here https://apps.shopify.com/Conversific
Understanding your revenue on your Shopify store is an important way to understand where best to spend your time and hard earned money. With BeProfit you can analyze your order metrics, shipping, inventory, marketing costs, attribution, and profits using automated or custom reports.
You can easily sync multiple platforms into one unified dashboard to help you better understand your Shopify store across multiple channels. So when you increase sales, you have a better understand as to why and how you can repeat to further boost future sales.
Check our this Shopify app here https://apps.shopify.com/beprofit-profit-tracker
One of the less known apps, Metrilo provides analytics, CRM and email marketing to help you retain customers and increase sales.
Find out more here at https://apps.shopify.com/metrilo
Another powerful analytics tool for your store, Reveal not only provides insights into buying behaviour, but also surveys your customers to gain a deeper understanding as to why they are making the purchase decision.
This is a powerful tool for stores looking to optimize and maximise revenue potential.
Check it out here https://apps.shopify.com/reveal
A long proven strategy that helps drive traffic and help your products appear in more search results, is to introduce an affiliate program to allow other business and popular blogs to help advertise your products.
With UpPromote you can easily build, recruit and manage your affiliates. This Shopify app is an essential ingredient to help get you to have a successful ecommerce business.
You can find this Shopify app on the Shopify app store at https://apps.shopify.com/affliate-by-secomapp
Providing after service support is essential to build long term relationships with your customers. With Clyde you can manage your product warranty from a single management application.
They offer a number of elements and features that can hook right into your Shopify store and provide your customer with an overall awesome experience. Clyde is one of the best Shopify apps for handling product warranty.
Find out more here https://apps.shopify.com/clyde-warranty-platform
Providing a premium customer experience is important to ensure your customers build trust and continue to repurchase from your business.
With Tidio you can easily chat with your customers either using their embedded widget or with Facebook messenger, with the Facebook messenger your customers can easily contact you right from their own personal device and you can be there to help support them. Help support lost packages or failed checkouts. Tideo is one of the top Shopify apps to increase trust and build great relationships with your customers.
Find out more at https://www.tidio.com/live-chat/
Customer service is crucial to build trust and to build long lasting relationships with your customer. Gladly puts the customer in the middle of their solution and provides a single view of the entire history of the customer with your brand. Easily issue discount codes, cancel or refund orders plus more all from one screen.
Find out more https://apps.shopify.com/gladly
This is a not a single Shopify app, this is a bundle of a few Shopify apps that you can use for your Shopify store.
Their most popular Shopify app is the Product labels and badges found here on the Shopify app store at https://apps.shopify.com/product-labels-by-bss
It allows store owners to easily add product labels and based to their product pages to help boost conversion rates and reduce losing sales.
Some use cases of this app may include advertising a free shipping offer, or advertising a discount code for a specific product.
You can find all their Shopify apps here on their partner page https://apps.shopify.com/partners/bss-commerce
This free Shopify app will provide multichannel shipping with discounted rates, automation and inventory control. Shipping your products can be a complicated tasks and understanding the best way to do so can require a lot of effort and money. With this app they reduce the stress and help you focus on improving your search engine optimization for your Shopify store and less on figuring out how best to offer free shipping to help boost your customer relationship.
You can learn more about Veeqo here on the Shopify app store https://apps.shopify.com/veeqo
A great business model thats becoming more and more popular is providing subscription products to your customers. This may include sending a box monthly with replenishments. With Recharge and the Shopify ecommerce platform, you can easily setup and run your subscription business with no sweat.
Easily provide a customer portal to allow customers to manage their subscriptions as well as provide a unified checkout experience. This is a great way to provide paid plans to your ecommerce stores and help boost your sales process to encourage repeat buyers. using another app you could even provide web push notifications to let existing customers know how soon until the next order will be shipped.
You can find out more about this Shopify app here https://apps.shopify.com/subscription-payments
Understanding the right product to sell takes time and effort to research and understand your potential customer base. You want to maximise the potential to increase sales and look for cross sell opportunities.
With the Pre-order Today Shopify app, you can easily capture pre-sells before your product is ready to be shipped or if you are out of stock to not miss out on any lost potential sales.
This is another one of the best Shopify apps you need to help increase sales.
You can find out more here https://apps.shopify.com/pre-order-today
Inventory management is a crucial part of any ecommerce business, with this app you can easily print product barcode labels and order labels to improve inventory management and reduce errors in your labeling.
Decreasing time to label products is essential for any small business, spend more time thinking about how to grow than managing most of your time with inventory management.
This app works with many popular printers including Dymo, Zebra, Brother, Rollo, TSC, GoDEX, inkjet, laser, and more. It is one of the best Shopify apps according to each customer review.
Find out more here https://apps.shopify.com/multi-label-barcodes
AMP also known as Accelerated mobile pages is a way to rapidly serve your content with the help of the Google infrastructure. This app is one of the best Shopify apps to help your store rank higher in the Google mobile search. Mobile phone users normally have slower connections and have less time to wait for a webpage to load, with this app you will instantly be able to provide your products right to their mobile phones when they click on the Google result.
Try it out and see if it has an impact on your search traffic, learn more here https://apps.shopify.com/product-stories-amp
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We have gathered 10 strategies to help you grow your Shopify store to amazing success.
Driving engagement on your website can be difficult, especially when visitors are looking for something specific or when they fail to find the value in what you have to offer.