In web marketing, a popup is a modal that appears when a person is visiting a website. The popup is normally used to inform and to engage that person to either take an action or to learn about something relevant to the website.
The word popup is defined as to appear or occur suddenly. In the modern web a popup is a panel that appears suddenly to person browsing a webpage.
The word popup is one word.
Typically a popup is used to engage a website visitor while they are browsing the webpage. On some websites a popup can be used for advertising to help drive revenue to the owner of the website.
Because of badly implemented popups throughout the web, chrome extensions like ad-blockers have been designed to prevent this obtrusive experiences from happening.
In the marketing cloud world, popups have become more sophisticated to both be more effective and actually help convert visitors into loyal customers. This takes effort and timing, tools like Embedery have the capabilities to provide such experiences that help boost your business to the next level.
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Driving engagement on your website can be difficult, especially when visitors are looking for something specific or when they fail to find the value in what you have to offer.
A collection of 15 popups that drive results.
Learn how to run A/B tests on your popups to identify the best performing variations, and optimize your design, copy, and targeting for maximum conversion rates.